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Digital Native. Enterprise Ready.
We are experts in refining how projects and operations perform—through experience, curiosity, innovation and digital excellence.
Turning Complexity into Clarity
At Daybreak Strategy, we help leaders navigate transformation with confidence and purpose. We bring strategic insight, empathy-led coaching, and hands-on execution leadership that deliver measurable impact—from the boardroom to the front line.
Our work is built on trust, shaped by deep industry experience, and focused on change that resonates both top-down and bottom-up. We don’t just advise—we partner with you to design, build, and lead transformation that lasts.
Whether it begins with a single site walkdown or a full enterprise transformation, we turn ideas into vision—and vision into outcomes that matter. Together, we create clarity, momentum, and enduring value.
Our Team
At Daybreak Strategy, we bring together a collective of experienced, curious thought leaders united by a shared passion for innovation, transformation, and digitalization. As digital natives with deep enterprise experience, we bridge the gap between vision and execution—helping organizations modernize, evolve, and lead with confidence in an increasingly connected world.
Our leadership team combines decades of global experience across industries—translating complex challenges into practical, measurable outcomes for our clients. We’re not just advisors; we’re builders, catalysts, and collaborators who thrive on turning ideas into impact.
Supported by a talented delivery network in Malaysia and South Africa, we operate with the agility of a startup and the discipline of an enterprise partner—helping clients move seamlessly from strategy to sustainable success.
Peter Scaife
Founder & Lead Advisor
A seasoned digital transformation and strategy leader with over 20 years of global experience driving innovation, data-driven change, and enterprise growth across industrial and technology sectors.
Located in Sudbury, Ontario, Canada
Anthony Downs
Lead Futurist and Coach
An innovation and technology leader with a proven record of shaping and delivering digital transformation across global mining operations—bridging strategy, systems, and execution to unlock safer, smarter, and more productive performance.
Located in Austin, Texas, USA
Dr. Andrew Campbell
Lead Virtualizer and Simulator
A globally experienced chemical engineer and digital innovation leader, Andrew combines deep technical expertise in simulation, hydrogen systems, and decarbonization with a proven record of guiding industry toward smarter, more sustainable, and autonomous operations.
Located in Perth, WA, Australia
Our Sector Focus
At Daybreak Strategy, we operate across complex, asset-intensive industries where transformation creates outsized impact. Our work spans oil and gas, mining, chemicals and petrochemicals, plastics and fertilizers, and municipal and provincial government sectors—each facing unique pressures to evolve in a rapidly digitizing world.
Across these sectors, the intersection of industrial innovation and digital transformation is redefining performance. From autonomous operations and connected infrastructure to digital twins, AI-driven insights, and integrated data ecosystems, we help leaders harness technology to unlock efficiency, resilience, and sustainable growth.
Our experience in upstream to downstream energy, surface and underground mining, and chemical value chains enables us to bridge strategy with execution—aligning digital initiatives to operational realities. For governments, we apply the same principles to enable smarter infrastructure, data-driven policy, and service excellence.
Oil and gas
Upstream, midstream, downstream, refining, pipelines, upgrading, on-shore, off-shore
Chemicals
Petrochemical, plastics, fertilizers
Public Sector
Municipal, provincial, not-for-profit, boards
Practices
How We Work
Transformation fails when strategy, execution, and people move in isolation. At Daybreak Strategy, they move together.
Our three connected practices—Strategy, Execution, and Enablement—ensure digital and operational change delivers measurable, lasting impact. We help you define the right direction, execute with discipline, and build the organizational readiness that makes transformation stick.
Integrated by design. Delivered with precision.
From vision to value—we're with you at every stage.
Strategy, Coaching & Advisory
Vision without execution is just aspiration. Our Strategy, Coaching & Advisory practice transforms strategic intent into measurable impact.
We partner with your leaders to navigate complexity, align priorities, and develop digital and data strategies that deliver real value—from enterprise transformation to industrial data governance and digital twin strategies.
What sets us apart: We co-create robust business cases and establish clear project measures (KPIs, OKRs) aligned with industry best practices and leader standard work. Your strategy isn't just well-designed—it's tracked, owned, and sustained.
Bridge the gap between vision and execution with measurable results.
Execution & Delivery
Great plans fail without great execution. Our Execution practice delivers transformation that sticks.
We lead complex capital, digital, and operational programs—bridging business goals with technical delivery. From implementing new data architectures and modernizing control systems to deploying AI-enabled solutions, we turn strategy into measurable outcomes and sustainable capability.
Our approach: Disciplined program leadership meets adaptive execution. We don't just deliver projects—we build organizational capability that lasts beyond go-live.
Transform with confidence. Execute with precision.
Sustainment & Enablement
Technology changes fast. People need time. Our Enablement practice builds the organizational readiness that makes transformation stick.
We integrate post-implementation change management (hyper-care), training, and digital adoption programs to strengthen capability across all levels. From frontline teams to executive leadership, we help people embrace new technologies, adopt new behaviors, and sustain performance improvements long after go-live.
The difference: We don't just deploy solutions—we embed them. Real adoption. Lasting impact.
Equip your people. Sustain your results.
Our Services
At Daybreak Strategy, our services are built to help industrial organizations evolve—bridging traditional operations with the digital future. We operate at the intersection of strategy, technology, and execution, enabling clients to modernize systems, harness data, and strengthen performance from the field to the boardroom.
Our portfolio spans the full transformation lifecycle—from foundational services like maintenance optimization, document and data management, and ESG integration, to advanced digital capabilities including automation, AI preparedness, connected worker solutions, and digital twins.
We bring deep sector experience across mining, energy, and process industries to design practical, scalable solutions that deliver measurable results. Whether building out EPC system architectures, enabling real-time insight through industrial analytics, or preparing teams for digital adoption, our work connects people, data, and technology in ways that drive operational excellence.
In every engagement, our focus is the same: clarity, performance, and transformation that lasts.
Technology & Infrastructure
Focus: enabling technology and integration backbone
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Project Systems
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Technology Scan
Transformation & Sustainability
Focus: strategic, organizational, and ESG transformation
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Organization Management
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Environmental, Social and Governance (ESG)
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Electrification